The Gasket Alley, a “lifestyle community” in Petaling Jaya, Malaysia, was founded by a free-spirited group of friends in 2015. This brick-and-mortar space has since become a treasure trove, showcasing their shared tastes, beliefs, and visions to inspire everyone who walks through its doors.

The Gasket Alley wanted to connect with people who share their love for contemporary culture and make its push to become the coolest hangout in the state.

So, that's exactly what we did. We gave its content a fresh new look and feel, cranking up the sass to help capture that sought-after title.

Role Creative Input, Writing & Editing