Holiday campaign for a premium K-beauty brand that is powered by art and heritage

Sulwhasoo Malaysia, one of our retainer accounts, decided to bring some magic to the holidays. They teamed up with the talented Thai illustrator, Phannapast Taychamaythakool, to create a stunning collection of four gift sets. Each gift set features limited edition packaging adorned with enchanting Asian mythical creatures, adding a touch of sparkle to your holiday routine. We had the exciting task of crafting a narrative that would bring this visual storytelling to life.

Role Pitching Concepts, Creative Input, Content Strategy, Writing & Editing