Campaign localization for a luxury French brand

One of my most prized projects is the LONGCHAMP x TOILETPAPER collaboration. Longchamp teamed up with the mischievous arts publication Toiletpaper—brought to life by Maurizio Cattelan and Pierpaolo Ferrari—on a capsule of Le Pliage totes that are guaranteed to make you look twice.

We spearheaded a local influencer marketing campaign to boost the brand and product. This localized campaign was all about tailoring our approach to resonate with the unique cultural nuances of our audience, considering local customs, language, preferences, and taboos as they engage with the brand.

Role Writing & Editing

We're so excited to be partners of the LONGCHAMP x TOILETPAPER pop-up at The Gasket Alley. This milestone collaboration will be open to the public on 18th July 2023, from 1PM to 8PM, and from 19th to 23rd July 2023 between 11AM to 8PM. (3).jpg
We're so excited to be partners of the LONGCHAMP x TOILETPAPER pop-up at The Gasket Alley. This milestone collaboration will be open to the public on 18th July 2023, from 1PM to 8PM, and from 19th to 23rd July 2023 between 11AM to 8PM. (2).jpg
We're so excited to be partners of the LONGCHAMP x TOILETPAPER pop-up at The Gasket Alley. This milestone collaboration will be open to the public on 18th July 2023, from 1PM to 8PM, and from 19th to 23rd July 2023 between 11AM to 8PM. (1).jpg
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