Brand localization for the most sought-after whisky
When The Macallan expressed their desire to bring their exquisite single malt Scotch whisky to Malaysian shores, we knew we had to create something special.
We decided to transport the essence of their distillery in Craigellachie, Moray, right to our local influencers. With a blend of tradition and innovation, we curated an experience that immersed our influencers in the world of The Macallan.
It was definitely a journey worth taking.
Role Creative Input, Writing & Editing