I reimagined the menu as more than a list of offerings—it became a storytelling piece. Using the concept of time as the creative foundation, I crafted evocative descriptions that transported patrons through moods and moments, syncing the menu with the bar's immersive ambience.

Each item became part of a narrative, inviting guests to savour not just flavours, but the essence of escape, celebration, or nostalgia, elevating the menu into an experience.

Role Creative Input, Copywriting